Uber case study analysis pdf

Aug 28, 2017 if you enjoyed this case study or have any feedback, id love to hear from you. Case study evidence suggests that the employment effects of uber have been pervasive. This case was prepared by noushin laila ansari, lecia weber, sederick hood, christian otto, and jennifer sawayda for and. It will help you explore the opportunities and threats. Uber case study table of contents executive summary objectives and measures situational analysis o history and background including not only uber but similar disruptive business initiatives e. An uber case study enter uber 07 uber s app allows a rider to request a ride with the push of a button and track the cars progress toward the requested pickup location. Case analysis of airbnb the current situation of airbnb airbnb is the king of the sharing economy despite stiff competition from new companies that have just realized how a sharing economy is profitable and fast growing. This chapter will conclude by introducing my case study focusing on uber and the experiences of thirteen drivers operating in the sydney area. Please consider supporting us by disabling your ad blocker. The paper, therefore, examines the internal and external environment of the uber company, carries out an indepth swot analysis of the firm and recommends those strategic approaches that could help stir the growth of the entity.

Do we see a similar regulatory structure in metropolitan markets outside of the united states. A summary of motion capture case studies showing the use. Introduction the company selected is uber technologies inc. Chapter two will provide an indepth analysis of the regulatory environment in which platform work is performed in australia. Riders can pay for the service directly via their smartphone and. Some drivers wait for the request to come in grab as grabtaxi pays them. Challenging uber and lyft with a new business model background.

Uber case study uber case study table of contents executive. The paper, therefore, examines the internal and external environment of the ubercompany, carries out an indepth swot analysis of the firm and recommends those strategic approaches that could help stir the growth of the entity. Theres one business professor who might be able to write the ultimate uber case study. This uber swot analysis report highlights the strengths, weaknesses, opportunities, and threats of the company. Uber strategic marketing case study course researchers. The following pest analysis examines the impact of each on ubers case study scenario. Uber is an on demand transportation service which has brought a revolution in the taxi industry all across the world. Pdf case study uber solution european competition law.

Uber strategic analysis research paper summary marketing. Case study findings uncover the following main themes connected to. Dec 19, 2018 the case began when two uber drivers, james farrar and yaseen aslam, took uber to court on behalf of a group 19 others who argued that they were employed by the san franciscobased company, rather. Pdf uber a strategic analysis laura tedeschi academia.

Pest analysis ensures that companys performance is in line with forces of change that affects the business environment nikolaou, 20, p. Driverless vehicles control major market share in major cities business travelers taxi industry rental cars low startup costs for drivers app extremely easy to use business is conducted over the internet on mobile devices riders feel safer infrastructure easy to apply. Jun 19, 2017 business schools are loving the case study that is uber. Business schools are loving the case study that is uber. A case study jonathan hall1 cory kendrick2 chris nosko3 uber is a platform that connects riders to independent drivers driverpartners who are nearby. Apr 06, 2019 through the analysis of the case study uber is focused on creating the sharing economy services so that there could be better advantages for the company, as the there is loyalty in uber services and the company is earning lowprofit margins because the bad name created in the market, there are issues like fraud and scandals that exploits the. An analysis of the entrepreneurial aspects of ubers driverpartner.

Uber is just getting started, and tenacious execution is what stands between them and their ultimate vision. Scribd is the worlds largest social reading and publishing site. Uber swot analysis 2019 swot analysis of uber business. The objective of the study is to test the business case of uber technologies inc. Uber is a fascinating case study because it is one of those truly disruptive ideas that completely redefine an industry and change the way people consider longentrenched beliefs and habits. Many also realized that marketing capabilities are important, both for signing up. In 2015, uber is building what may be the largest pointtopoint transportation network of its kind. The objective of this case based study is to test the theory of disruptive innovation proposed by christensen for the case of uber technologies inc. Three areas of law will be examined in this chapter, namely. Ultimately, if vtols can serve the ondemand urban transit case wellquiet, fast, clean, efficient, and safethere is a path to high production volume manufacturing at least thousands of a specific model type built per year which will enable vtols to achieve a dramatically lower pervehicle cost. Apr 22, 2019 its no surprise that uber drivers are upset, as one recent study suggests they only earn. A brief idea about the position of the company in the market can be estimated from the swot analysis which indicates the respective strengths, weaknesses, opportunities and threats faced by the company. An uber case study enter uber 07 ubers app allows a rider to request a ride with the push of a button and track the cars progress toward the requested pickup location. Sep 23, 2018 the uber case studys conclusions may actually be almost the opposite of what they were trying to prove.

Plus, uber notifies the rider once the car arrives so she can wait comfortably indoors in the meantime. Allison canum, kevin carlton, alyssa enders, joey froehlich and danny maasarani 2. It noticed an instantaneous bump in its parisbased service simply because customers were. Our website is made possible by displaying online advertisements to our visitors. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext.

Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template. Fasten entered the ridehailing market in 2015 and the company employs regular people to ferry passengers in the comfort of their own car. A swot analysis seems like the best option, in this case. Ubers disruptive technology, explosive growth, and constant controversy make it one of the most fascinating companies to emerge over the past decade. The main issue the company faces is pertaining to its relationship with key stakeholders and in relation to corporate social responsibility csr. A case was brought against two drivers of uber related to the minimum wages last year. The rise of uber has come as a challenge for legal authorities, which are in a fix over whether the laws applying to traditional services must apply to it or not. Using both survey and administrative data, the authors provide the first comprehensive analysis of the labor. These cities have the most driverpartners, although many other cities also have driverpartners.

Driver engagement uber is a company which depends on its driver partners for supply. Its no surprise that uber drivers are upset, as one recent study suggests they only earn. The remaining sections of this study is divided into three sections namely strategic analysis pest, cultural web analysis, and. Uber doesnt provide its own vehicles or drivers, working instead with private individuals who serve customers from their own cars. Uber checks their driving license and performs a background check. Uber and stakeholders managing a new way of riding case. Driving global disruption case solution and analysis.

These slides use concepts from my jeff funk course entitled biz models for hitech products to analyze the business model for ubers taxi service. Most of my students identify the development of software including the companys sophisticated algorithms, as a key capability. Managing opportunities and challenges introduction uber technologies inc. Study method and scope for this case study, we performed archival and realtime analysis of posts by uber drivers in online forums between december 2014 and september 2015. Uber loses appeal over driver employment rights technology.

For this case study, we performed archival and realtime analysis of posts by uber drivers in. Clayton christensen, disruptive innovation, ride sharing, uber. In this paper, based on the qualitative case study uber. They look for cabs in one app and switch to the other in case of any delaysurge pricing. Uber case analysis 3 this work aims at carrying out a comprehensive analysis of uber case performed by the end of 2015. An analysis of the labor market for ubers driverpartners. An analysis of the entrepreneurial aspects of ubers. Despite controversies, uber can thrive through effective global expansion and marketing. Fasten is a startup company based in boston that stemmed from experience in russias ridesharing concept. Success story of a startup a case study of ola cabs. Uber is facing legal problems not just related to taxes, but human resource issues too. Success story of a startup a case study of ola cabs doi.

The objective of this casebased study is to test the theory of disruptive innovation proposed by christensen for the case of uber technologies inc. Ubers gender pay gap study may show the opposite of what. An analysis of the entrepreneurial aspects of ubers driver. In fact, analysis from navigant shows uber lagging far. It will help you explore the opportunities and threats the company might face. Apr, 2015 these slides use concepts from my jeff funk course entitled biz models for hitech products to analyze the business model for ubers taxi service. Uber is a tech startup that provides ride sharing services by facilitating a. The business model has made it possible for people to simply tap their smartphone and have a cab arrive at their location in the minimum possible time, leaving a lot of budding startups yearning for an app like uber uber is one of those few tech companies in the world that. Our study of the uber driver experience points to the need for greater. And analysis of ubers arc, is its activities, resources, and capabilities can also be quite interesting. Uber, the ridesharing company launched in 2010, has grown at an exponential rate.

Uber is a ride sharing company which connects riders and drivers through a digital platform. There are several economic indicators that are very important for the company such as increased income level, number of peoples on job, increased tourism is also due to the strong economy support. I did this case study before ubereats ios update on june 30, 2017, which addressed part of pain point 5 changing schedule order to place order. Transportation as reliable as running water, everywhere for everyone. The uber case studys conclusions may actually be almost the opposite of what they were trying to prove. The business model has made it possible for people to simply tap their smartphone and have a cab arrive at their location in the minimum possible time, leaving a lot of budding startups yearning for an app like uber. Evaluate each detail in the case study in light of the hbr case study analysis core ideas.

Rather than showing that the pay gap is a natural consequence of our gendered differences. The following pest analysis examines the impact of each on uber s case study scenario. The swot analysis of uber shows the strengths, weaknesses, opportunities, and threats of the biggest transportation company. I did this case study before ubereats ios update on june 30. If youve ever struggled to get around in san francisco, new york, chicago, london, paris or any other of the dozen cities in which uber operates, youve likely heard about this slick service that sends a black car to your doorstep. The case began when two uber drivers, james farrar and yaseen aslam, took uber to court on behalf of a group 19 others who argued that they were employed by the san franciscobased company, rather. Founded in 2009, uber is a ridesharing service that connects users who are looking for a ride with drivers via a smartphone app.